Our Story


Sukbag International was first born by Director (ideas man) Terry Ford. Thirsty and dehydrated, Terry was on a 4hr session surfing at Snapper Rocks when he was on his way back to get a quick refresh before hitting the surf again. That’s when it hit him. What a great idea to have something you could take out into the surf to get hydrated.

Excited, he couldn’t wait to get home to tell Shaz about his idea. Firstly she rolled her eyes, and said “not another idea,” but soon came around when the research for hydration bottles, sachet bags etc. came up empty. There was nothing in the marketplace at all.

Terry was head down and bum up, as they say, once he started a project there’s nothing stopping him. He began making prototypes out of plastic and tubing and anything he could get his hands on.

Next was to test the waters but found it hard to hide from other surfers. He’d stay under the water until a wave came, then jump up and away.  He couldn’t wipe the smile off his face when finally returned home. “Sukbag worked.” And the usages were endless.

Terry and Sharon had a vision to offer a delivery system to hydration, for thirsty Surfers, Walkers, Runners, Bike Riders, Cricket Players, Windsurfers, Miners, Trades People and Mums/Dads packing the kids lunch boxes through a hands-free hydration pack that can be easily accessible in extreme conditions. Sukbag is a reusable, collapsible hydration pouch that is lightweight, to replace water bottles and easily fits into pockets, bags, and shirts etc.

With Sharon’s passion for art and graphics she designed the Logo, Packaging and Website, finally, after a few years, the project is ready to hit the global marketplace.

Terry already has more ideas for Sukbag International as the company grows. As the saying goes, “you have to have a thousand ideas to have one good one.” And push the limits.